My Little World Board Game - Ages 4+
Design a board game with characters, illustrations, tons of texts, instruction manual and packaging that could be produced at the lowest possible cost.
2021 | PRODUCT, ILLUSTRATION, VISUAL and LOGO DESIGN
Moments of fun that will leave marks on your child's mind
My Little World (Meu Mundinho) game was developed for parents and educators to work on socio-emotional skills and competencies with children aged 4 to 8.
In addition to being fun, the board game promotes the development of the child as a whole: cognitive, affective, social, ethical and mainly in the formation of their own identity, as they begin to understand and deal with their emotions, feelings and attitudes.
Logo
Original logo and colors, positive, negative and short versions.
Tipography
The choice of typefaces was guided by criteria of early reading and visual inclusion. Large, bold letters help children identify shapes and sounds, reinforcing the educational nature of the game.
Color palette
Using de 60-30-10 color rule , I created a strong, vibrant color palette to catch children’s attention and highlight the path they should follow.
Board
The board was printed on nylon fabric for easy cleaning, to reduce packaging size, and to prevent children from knocking the pieces over, as can happen with cardboard where a bump can cause all the pieces to fall.
Packaging label
To capture the consumer’s attention from any position, the packaging label design featured graphic elements and characters throughout.
And... the game came to life
Creating physical, tangible products is very rewarding, especially when those products are for children.
